An ad-dominant industry can only grow by cramming in more ads
Quote
the advertising dominant model, the only, the only option it has in order to get more revenue out out of the out of this thing is to put more ads in, right,
Episode 27: certifying the universe it's that time once again when Friday feels like a Satur (approx., from transcript intro) 00:25:29 (play audio from this timestamp, opens in a new tab)
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Summary
Podcast ad revenue isn't even at a billion dollars. Dave notes that only about 10 percent of podcasts, or fewer, have enough audience to carry ads. So an ad-dominant model can only grow revenue by putting more ads into that same small slice of shows.