Skip to content

Audio can't copy YouTube's search playbook

There's no such equivalent to that, in podcasting, you can't do the same thing. That's, you can't take the audio medium, and, and replicate that thing with it.

Episode 80: Wheels Up (episode page, opens in a new tab) March 31, 2022, 9:53 p.m. CT 00:23:04 (play audio from this timestamp, opens in a new tab)

Voice-matched

Summary

Dave recalls how YouTube won video: Google bought it and made its results first-class citizens in Google search. Video lends itself to visual search far more than audio, so podcasting can't replicate that, no matter how much artwork and still images companies try to bolt on.

Also said

Episode 80: Wheels Up (episode page, opens in a new tab) March 31, 2022 00:18:25 (play audio from this timestamp, opens in a new tab)
video, I think is a medium that lends itself to, to easier search than audio.
Voice-matched