Wisdom

Don't silo your content in your own app; be available everywhere

Quote

That sort of siloing does not work well. You have to be available everywhere. That's what makes that phrase, everywhere you get your podcast so powerful is because collectively you can see podcasting as one giant radio receiver.

Episode 251: Pod Snuggle (episode page, opens in a new tab) 00:22:52 (play audio from this timestamp, opens in a new tab)

Voice-matched

Summary

Radio stations want all their content in the station's own app, but siloing doesn't work. 'Everywhere you get your podcasts' is powerful because podcasting collectively is one giant radio receiver: listeners use the app style that fits them. Dave remembers early-2000s radio shows each locking streams into their own website or desktop program.

Also said

  1. Episode 251: Pod Snuggle (episode page, opens in a new tab) 00:24:56 (play audio from this timestamp, opens in a new tab)

    And you trying to find the convergence of that is impossible if you silo only, you silo your content into only this one app.

    Voice-matched