A calm, trusted voice beats click-chasing hype
Quote
he's become this trusted voice here in Alabama. I mean, everybody listens to this guy and nobody pays attention to any of the TikTok weather nonsense.
Episode 207: We've Got Weather! (episode page, opens in a new tab) 00:33:57 (play audio from this timestamp, opens in a new tab)
Voice-matched
Summary
Whenever snow threatens Alabama, the TikTok and Twitter weather crowd goes nuts chasing clicks. Meanwhile meteorologist James Spann calmly walks through the real models and what isn't known. Dave says that's why everybody trusts him, and it shows the power of a trusted radio-style voice carried into digital.