Wisdom

'IAB-certified' stats still don't match between hosts

Quote

each host is making their own decisions about within the confines of the AI based ads, rules. There's lots of leeway to make those decisions.

Episode 16: and we're in the fourth quarter Batman. Got to add a little baby to it. (approx., from transcript intro) 00:41:34 (play audio from this timestamp, opens in a new tab)

Voice-matched

Summary

Move a show from one IAB-compliant host to another with the same audience and the numbers change. Each host makes its own calls within the IAB rules: some count bot downloads with an FFmpeg user agent, others exclude them, and they classify Apple, Core Media and Android traffic differently. NAT offices make many listeners look like one.

Not in the audio. 'AI based ads' is the transcript's rendering of 'IAB's'.