Dynamic ads take the first hit in a downturn
Quote
But in a, in a downturn where advertising suffers, the dynamic stuff is going to take a hit immediately.
Episode 94: Bells Out (episode page, opens in a new tab) 00:37:05 (play audio from this timestamp, opens in a new tab)
Voice-matched
Summary
Dynamic-insertion CPMs had risen recently (reportedly about half of host-read rates), getting people excited. Dave warns that when advertising suffers in a downturn, dynamic inventory takes a hit immediately.