For radio, going digital means going podcasting
Quote
that's been part of the difficult thing to get just radio stations to understand is the, the transition to digital is really a transition to podcasting.
Episode 205: Podscape (episode page, opens in a new tab) 00:46:56 (play audio from this timestamp, opens in a new tab)
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Summary
The hard part is getting radio stations to understand that their transition to digital really is a transition to podcasting. Dave says that with the Podcasting 2.0 live item tag, podcasting is radio for all intents and purposes, or can be.