Direct, frictionless payment can sustain even tiny shows
Quote
If you allow them a way to pay you directly in a in app no friction free. It's a superior model.
Episode 71: SPECS and SPACS (episode page, opens in a new tab) 01:16:04 (play audio from this timestamp, opens in a new tab)
Voice-matched
Summary
Advertising only works seriously from about 10,000 downloads an episode, leaving roughly 95% of podcasts out in the cold. Dave says that letting listeners pay directly, in-app and without friction, can sustain a show with only a couple hundred listeners. That makes it a superior model.
Not in the audio. Dave says 'you can't sustain an audience ... on 200 listeners' immediately before; from context he means you CAN if listeners can pay directly.