Wisdom

Podcast discovery was never broken

Quote

Discovery never really was broken. You've been saying this for many years. The discovery was never broken. Discovery of podcasts happens through word of mouth.

Episode 274: Vibe Cloning (episode page, opens in a new tab) 00:11:03 (play audio from this timestamp, opens in a new tab)

Voice-matched

Summary

Discovery of podcasts happens through word of mouth, and that's really the only way it happens. New tools (MCP servers, podroll) are improvements, but improving discovery is like a couch potato taking magnesium: a fraction of a percent. The thing that's actually broken is podcast advertising.

Also said

  1. Episode 104: A New Dump (episode page, opens in a new tab) 01:12:18 (play audio from this timestamp, opens in a new tab)

    if there's the word of mouth idea, which is still king within podcasting, like that word of, I feel like that word of mouth idea can be converted into an actual signal that, that apps and an index and everything that we can all pick up on,

    Voice-matched