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Host reads and coupon codes need none of the tracking machinery

if you do host reads or coupon codes or anything like that, you don't need any of this nonsense. No, it's all based on programmatic ad insertion.

Episode 188: Nothing Doodle (episode page, opens in a new tab) August 9, 2024, 2:45 p.m. CT 01:30:23 (play audio from this timestamp, opens in a new tab)

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Summary

All the opt-out syncing and tracking infrastructure (like UID2) exists only because of programmatic ad insertion. If you run host reads or coupon codes, you don't need any of it.