If your goal is better, just make it better
Quote
if your object and your goal is to make something better, then you just make it better. People will see that it's better, and they will adopt
Episode 93: Motion of Positivity (episode page, opens in a new tab) 00:43:50 (play audio from this timestamp, opens in a new tab)
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Summary
Podcasting 2.0 started with zero market share and in under two years hundreds of thousands of feeds used the namespace. Dave says critical mass and domination only matter if your goal is money. If your goal is improvement, make it better and people will adopt it.