Local focus gives you a more stable advertising base
Quote
There's just, the numbers are just so much larger as far as the total. So if you, if you focus on local, you're always going to have a much more stable advertising base than if you try to
Episode 232: RF Bigot (episode page, opens in a new tab) 00:34:38 (play audio from this timestamp, opens in a new tab)
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Summary
There are roughly a hundred times more local businesses than regional or national ones. Dave says a hyper-local podcast will always find sponsors, like the local TV personality everyone remembers whose ads came from car dealers, and will have a much steadier advertising base than chasing national ads.