Advertisers should pay for what's actually heard
Quote
You're not throwing money, you're not blindly throwing money and then waiting for a spreadsheet to say that maybe this thing got in front of people, you're not sure. I mean, like, it seems like you would spend less money to reach more people.
Episode 176: Angel Number (episode page, opens in a new tab) 00:51:14 (play audio from this timestamp, opens in a new tab)
Speaker-labeled
Summary
With streaming value-for-value-style ad payments, advertisers pay only for what's actually listened to. They aren't blindly throwing money and waiting for a spreadsheet that says maybe it reached people, so they could spend less to reach more.