The 'podcast industrial complex' isn't podcasting
Quote
the podcast industrial complex, is not podcasting. It's not what you think it is. Chris said that all the ad market is moving to YouTube. And it also dawned on me that that's why they are so insistent about calling YouTube podcasts?
Episode 137: Wonk Factor (episode page, opens in a new tab) 01:36:10 (play audio from this timestamp, opens in a new tab)
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Summary
Ad money is moving to YouTube, which is why the industry insists on calling YouTube videos podcasts. Its 'podcast' ad products depend on location, weather and driving data that only closed platforms provide, and on IP-address data brokers that privacy features like Private Relay could wipe out.
Also said
Episode 137: Wonk Factor (episode page, opens in a new tab) 01:38:43 (play audio from this timestamp, opens in a new tab)
They are so screwed, that they have tied themselves to these IP to IP address brokers. Yeah, IP address data brokers to such an extent as soon as that thing dries up.
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Episode 139: Rustic Code Cave (episode page, opens in a new tab) 00:26:12 (play audio from this timestamp, opens in a new tab)
I'm ashamed that it took me so long to understand why there was quote, unquote, confusion about what is a podcast, there's no confusion. No, this is this is a this is purposeful.
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Episode 152: Drop the TOC (episode page, opens in a new tab) 01:16:39 (play audio from this timestamp, opens in a new tab)
The podcast industrial complex is a selfless it's a self licking ice cream cone. It is a PSP is a is a it's really it is the it is the digital advertising industry. With podcasting as like an add on module.
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Episode 161: Cooking with Sterno (episode page, opens in a new tab) 00:07:03 (play audio from this timestamp, opens in a new tab)
So they're basically using podcasting as just another digital advertising channel. So they don't have any really inherent loyalty to podcasting as, as a medium.
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