Podcasting is anti-monopoly by definition
Quote
podcasting is by definition, anti monopoly because it is so diverse. Nobody will ever dominate. In this in this arena. Even people who have large audiences, there still only one show in a person's podcast app.
Episode 180: Serial Churn (episode page, opens in a new tab) 00:31:50 (play audio from this timestamp, opens in a new tab)
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Summary
The ad model is only a winning strategy if you're essentially a monopoly like Google or Facebook. Podcasting is too diverse for anyone to dominate. Even someone who listens to three hours of Rogan a week has 17 other subscriptions. So advertising will never be what supports podcasters' livelihoods.