If you pay to promote a podcast, go where podcast listeners already are
Quote
if you're going to spend some money to like promote your show. I try to build an audience, if you're determined to do it that way. Like you should go to where people are that are already listening to podcasts.
Episode 72: Hitting the Apex (episode page, opens in a new tab) 00:56:43 (play audio from this timestamp, opens in a new tab)
Voice-matched
Summary
Asked how to promote a podcast, Dave says that if you're set on spending money to build an audience, buy ads inside podcast apps or on other podcasts. That's where people who already listen to podcasts are.