Subscriptions can't track media's changing value; pay at the moment of value
Quote
can never accurately reflect what they actually you know, what the value that they're getting from the product, because the VAT, the value of media is ever changing on a on a daily basis,
Episode 38: Episode 38 01:07:26 (play audio from this timestamp, opens in a new tab)
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Summary
Media subscriptions churn constantly because a flat fee can't reflect what a listener is getting, and that value changes daily. You binge a show for weeks, then barely listen for months. When a busy person hits play, they've committed precious time; at that moment they'll give a lot, more than they would as a subscriber caught on a random day.
Also said
Episode 7: Episode 7 01:29:05 (play audio from this timestamp, opens in a new tab)
what always happens with a subscription model is you sign up, you get to this, you get to this threshold where you're like, Okay, I am, I'm doing this, fill in the blank activity a lot,
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Episode 38: Episode 38 01:09:29 (play audio from this timestamp, opens in a new tab)
you're willing to give them money at that moment, at the very moment, you're willing to give them a lot of money, because you've decided that their product is that valuable that you're going to spend your precious time listening to it.
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