Be skeptical of agency survey research
Quote
that's because it's hard. That's why they didn't do it. Because it's hard. And it makes it really difficult. Yeah. So when you when you when you're talking about surveys, in research and research from these from these agencies,
Episode 160: Forced Choice (episode page, opens in a new tab) 01:16:33 (play audio from this timestamp, opens in a new tab)
Speaker-labeled
Summary
Industry surveys use forced-choice questions instead of open-ended ones not because it's more accurate but because the alternative is hard to analyze. Keep that in mind when 'the research' is quoted at you.