Tap into existing onboarding pipelines
Quote
Because they're onboarding people already. They have the pipeline. And you have to sort of tap into an existing pipeline in order to get people in order to get the content in there.
Episode 87: Freerange & Unsupervised (episode page, opens in a new tab) 01:06:38 (play audio from this timestamp, opens in a new tab)
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Summary
On bringing indie music platforms into Podcasting 2.0, Dave says to treat them like podcast hosting companies. They're already onboarding people, and you have to tap an existing pipeline to get content in.