Unlimited ad inventory leaves advertisers not knowing what to buy
Quote
I think there's a problem mentally with the advertiser as well. When you have unlimited inventory, you don't know what to even buy.
Episode 189: All Carrot and No Stick! (episode page, opens in a new tab) 01:23:02 (play audio from this timestamp, opens in a new tab)
Speaker-labeled
Summary
Without scarcity, ads go the way of banner ads. Part of the problem is in the advertiser's head: when inventory is unlimited, they don't even know what to buy.