Big platforms wall off podcasting for your attention, not its money
Quote
It is just such a small number. It's irrelevant to their bottom line, but it does represent a threat to their money in a different way. And that's through your attention.
Episode 229: DataBase Story Time (episode page, opens in a new tab) 00:31:30 (play audio from this timestamp, opens in a new tab)
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Summary
The money in podcasting is insignificant to Amazon, Google or Spotify. What threatens them is losing your attention. Every walled-garden move (Wondery's shift to Audible, YouTube's push) signals that they feel more threatened and are doubling down. RSS bypasses their whole setup, which is why Google has always been terrified of it.
Also said
Episode 229: DataBase Story Time (episode page, opens in a new tab) 00:32:18 (play audio from this timestamp, opens in a new tab)
So, and I, and I, and RSS has always been at the core. It's always, Google has always been terrified of RSS because it completely bypasses their entire setup
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