More ad money means programmatic, which means brand-safety pressure
Quote
advertising means it needs increase, it means increased ad spending. This is how you get this is how you remove barriers in your you increase ad spending to bring more money into podcasting, that requires volume, because there's not enough big shows to do it on their own. Yep, that means selling to more small shows. The only way to do that is with programmatic.
Episode 85: Loot The Room! (episode page, opens in a new tab) 00:52:31 (play audio from this timestamp, opens in a new tab)
Voice-matched
Summary
Dave maps the unspoken logic behind 'removing barriers to podcast advertising'. More ad spend needs volume, and there aren't enough big shows, so it means selling small shows. The only way to do that is programmatic, and programmatic inherently brings brand-safety concerns.