Value for value doesn't need advertising to fail
Quote
podcasting 2.0 has never been ad advertising hostile in the sense that that advertising has to fail in order for podcasting 2.0 or value for value to succeed.
Episode 85: Loot The Room! (episode page, opens in a new tab) 00:59:14 (play audio from this timestamp, opens in a new tab)
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Summary
Dave says Podcasting 2.0 has never been hostile to advertising in the sense that ads must fail for value for value to succeed. Brand safety isn't inherently bad either: if he bought ads, there'd be content he wouldn't want them next to. The real question is whether brand safety leads to healthy outcomes for content.
Also said
Episode 85: Loot The Room! (episode page, opens in a new tab) 00:59:34 (play audio from this timestamp, opens in a new tab)
brand safety is not inherently a bad thing. Like if I had, if I have some product in the future, and I want to buy some advertising for it. There's going to be content that I don't want it to be seen against
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