Changing audiences: does the new one want you?
Quote
changing your audience is fine. If if what you want at the end of the day is a completely different audience. That's fine. There's nothing wrong with that necessarily. But you have to stop and ask if that audience if that different audience wants you.
Episode 177: KatGPT (episode page, opens in a new tab) 00:28:49 (play audio from this timestamp, opens in a new tab)
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Summary
Changing your audience is fine, but ask whether the new audience wants you. Otherwise the old audience feels alienated and the new one never shows up.