The friend-group test for a show's size
Quote
if you can just casually be talking in a group with with friends. And this somebody mentions a particular show. That means it's big enough to be justifying the money that people share on the show.
Episode 166: Country Clever (episode page, opens in a new tab) 00:10:44 (play audio from this timestamp, opens in a new tab)
Speaker-labeled
Summary
Dave judges whether a big podcast deal is justified by whether people in his own sphere know the show. If it comes up casually in conversation with friends, it's big enough to justify the money.