Non-exclusive is worth more than exclusive
Quote
The new one is 250 million plus non exclusivity. Right. That tells me a lot, right? Yeah, yes. Yeah. He's worth more as a non exclusive than he is as an exclusive.
Episode 166: Country Clever (episode page, opens in a new tab) 00:12:55 (play audio from this timestamp, opens in a new tab)
Speaker-labeled
Summary
Joe Rogan's Spotify renewal went from $200M exclusive to a reported $250M non-exclusive. To Dave, that shows a show is worth more when it's available everywhere over open RSS than when it's locked to one platform.
Not in the audio. Deal figures are as reported in the press at the time ('said to be worth up to').