Host reads pay off only when listeners believe the host
Quote
when you're listening to an edited show that's clearly edited and clearly scripted, there is no sense of connection there. You're not gonna, you're not gonna be able to get the same type of, sort of return on a host red from that type of show,
Episode 192: Lunchroom Quickie (episode page, opens in a new tab) 01:02:50 (play audio from this timestamp, opens in a new tab)
Speaker-labeled
Summary
Advertisers pay more for host-read ads on conversational shows (Rogan, Call Her Daddy, Lex Fridman) because the audience feels it's hearing what the host truly thinks. A deeply edited, scripted show creates distance, so its host reads won't get the same return.
Also said
Episode 12: Episode 12 01:30:41 (play audio from this timestamp, opens in a new tab)
most people are not really good at doing host reads anyway, it seems like a skill that you have to really develop over time.
Voice-matched