Know who your customer really is
Quote
ad supported podcasters have a customer. And that customer is the advertiser. That's right. That's who they sell to. That's why advertisers are called buyers.
Episode 173: Pugnacious Proclivities (episode page, opens in a new tab) 00:59:07 (play audio from this timestamp, opens in a new tab)
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Summary
Ad-supported podcasters' real customer is the advertiser, which is why advertisers are called buyers. Decide whom you serve first.