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Believe you make something valuable

then and then and then being a slave to the CPM and to Google to Google's ad search for me, basically, from that to a different mindset of we think that our stuff is

Episode 173: Pugnacious Proclivities (episode page, opens in a new tab) March 29, 2024, 2:23 p.m. CT 00:40:11 (play audio from this timestamp, opens in a new tab)

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Summary

Dave points to The Atlantic's turnaround. It went from being a slave to CPMs and Google search to a mindset that its work is valuable and worth paying for, and it became profitable again. He sees the same lesson for podcasters.

Not in the audio. Based on a Wall Street Journal article about The Atlantic, as Dave describes it. The quote ends mid-sentence ('our stuff is'); Adam completes it with 'valuable'.