A 50% ad load isn't good just because radio is worse
Quote
radio and television has a 70% ad load doesn't mean that podcasting is great because it's only 50%.
Episode 271: Foot Terminal (episode page, opens in a new tab) 01:15:51 (play audio from this timestamp, opens in a new tab)
Voice-matched
Summary
Comparing podcast ad loads to broadcast doesn't make podcasts look good. Radio and TV run 70% ad load, and that doesn't make 50% acceptable. Some ad-heavy podcasts are almost unlistenable. Dave admits he's been spoiled by donation-supported shows.